Product Management

The goal of product management is to bring value via the ongoing projects they are involved with. So, the best way to assist the use case for product management involvement during transformation is to showcase its value....

Product descriptions are a key element in any marketing strategy for product/service-based businesses. Experts say that 87% of online buyers focus on the quality of product descriptions before they consider buying the product....

Download the ebook to gain a comprehensive understanding of product-led sales strategies and tactics, providing you with in-depth knowledge essential for navigating the dynamic landscape of modern business....

Data dashboards consolidate complex data from various sources and present it in a visually digestible format, allowing you to gain insights at a glance. In essence, they act as centralized hubs, providing product managers with real-time updates on the performance of their products....

Tactically, our PMs are no longer sending lots of different links to docs for specs, dashboards, tasks, and other essential elements. Instead, they start by creating a team hub, which serves as a single link and container for all their work....

Instead of viewing products as mere objects, JTBD sees them as solutions to specific "jobs" or tasks that customers want to accomplish. It's like understanding why someone hires a drill—not because they want a drill, but because they need a hole in the wall....

Product enablement, originating from the concept of sales enablement and extending across the entire company, is the strategic process of equipping stakeholders with the knowledge and resources necessary to market, support, and utilize a product effectively....

Finding the right roadmap can be tricky as it depends on your product, your team, and who is going to be viewing your roadmap. To simplify things here’s some guidance on how to select the right product roadmap for your team....

With the emergence of independent, specialized SaaS business solutions, we now, for the first time, have the ability to simultaneously move our businesses to endlessly scalable infrastructure and have the potential to affect all of the customer touchpoints at the same time....

While Product Managers are the epicenter of our organizations, customer-facing teams are our customers' eyes, ears, and voices. These teams influence our organization‘s mission and objectives....

Coordinating cross-functional teams, such as engineering, UX/UI design, marketing, and sales, with compliance in mind requires extra effort from product managers....

Using automation in product development reduces human involvement and leads to higher efficiency, lower operational costs, and minimizes repetitive tasks within the team through artificial intelligence (AI)....

Being a platform PM is all about creating and maintaining a product that acts as the foundation for other products or services within the company. However, as a growth PM, you’re more focused on growing the user base of a product....

A marketer needs to understand what the pain points are that a customer has and build a story that resonates. That’s really valuable to the customer....

Nasi shares his remarkable journey from being a founder to becoming a product manager, emphasizing the significance of building trust and empowering teams, and offering valuable tips for working effectively with stakeholders....