Product Metrics & Measurement

This article guides you through a three-step process for identifying a product's North Star Metric (NSM). Before delving into the methodology,...

Sometimes, when analyzing an A/B test, we see that some metrics improve and some worsen. In this scenario, you must decide which metrics are more critical. When improving the funnel, the rule of thumb is to check the change in the last step....

Effective KPIs empower data-driven decision-making, facilitate transparent communication of performance to stakeholders, and ultimately pave the way for your product's success....

KPIs are measurable metrics that reflect a company’s success in meeting specific goals, allowing for a uniquely tailored approach....

Instead of chasing vanity metrics, product-led growth (PLG) requires that you, the marketer, should only rely on the metrics that matter....

Not only do KPIs help indicate how customers feel toward your business, they’ll also give you the tools to act on that feedback and data. With KPIs, you can set targets, understand objectives, and even compare yourself to business peers....

Getting the most out of a product-led growth strategy is rarely cut and dry, and business leaders must make sure they’re working towards the right objectives. This is where metrics come into play....

If another person doesn’t like you right away, you have to expend a lot of energy to change that perception. The same thing happens with digital products. The only problem with this is that you don’t have a second chance to change perceptions. There are ways to reach users outside of your product....

Measuring the results of your product operations projects is tricky since this role is still emerging. We asked our experts if there are any metrics that product ops should focus on to measure success....

Your complete guide to product-led growth metrics just dropped! Read on to learn about building a successful PLG measurement system into your organization’s processes and much more…...

My name's Michael Berliner, and I'm going to be exploring how we zero in and focus on our goals. I think everyone's time is really valuable, and everyone's moving fast so how do we make sure what we're doing is the most impactful thing we can be doing with our time?...

How can you tell if an embedded analytics solution provides the flexibility and simplicity in design that you need to guide your customers through their data? There are three critical analytics design features to consider when assessing solution vendors in the market today....

PLG metrics are the goals that an organization is trying to achieve and using to check its performance. They should be used as a cross-functional guiding light to galvanize all the different teams around....

Pendo's Sara Estes describes how product managers can up their game by measuring - and improving - five key metrics....

As a PM, you’re always tracking key metrics and hunting for indicators about what’s working. But as you sift through data to search for the why and the how, the one significant factor you may be overlooking is data onboarding and how it affects those metrics....