Product-Led Growth

Are you ready to take your product management to new heights? Whether you're a seasoned pro or a fresh-faced PM, we've got you covered with a cheat sheet of 175 prompts to supercharge your work....

It would be nonsensical to suggest that a business, internally or externally, has to share everything with everyone all the time. Doing so can be just as dangerous as saying nothing at all....

urprisingly, there’s a lack of thought leadership and practical advice in this area. That’s why we’re here to shed light on the importance of product data in the PLG ecosystem....

Being product-led helps drive a company’s financial targets - a successful and well-managed product can ultimately be the company’s growth driver....

we'll lead you through the process of vetting new product ideas. From gathering market data to running prototypes by prospective buyers, we'll show you the ins and outs of vetting new product ideas....

Engagement serves as a critical criterion in determining the qualification of PQLs. It encompasses the breadth, depth, and frequency of a user's interaction with the product....

We’ve created an entire periodic table of PLG terms so you can effortlessly converse with industry experts on everything from user onboarding, to funnels, freemium models, and conversions....

By creating engaging and informative content that speaks to the needs and interests of their target audience, companies can build brand awareness and generate leads that are more likely to convert into customers....

Businesses ahead of the curve are embracing product-led growth expansion strategies to capture new market opportunities, establish a competitive edge, and secure a sustainable future....

Successful onboarding of customers to your SaaS product is essential in a number of ways. Successful onboarding is dependent on a number of factors, namely: the ease of use (user-friendliness) and the speed at which one can receive results....

All these highly anticipated events will be coming your way, both in-person and virtual, so get ready to mark your calendars, pack your bags (or open your laptop!), and join us for an unforgettable year of product-led events....

When you empower your employees, you give them a sense of authority and autonomy to make the customer experience the best it can be. Think of it as giving your employees the right tools to handle customer interactions quickly and smoothly....

If your users are already getting value from the freemium version, show them what else they’re missing out on. Not only does this encourage them to try services that would normally cost, but it’s also low risk for them....

The Product Development Life Cycle is a cyclical process, therefore it restarts with the introduction of new goods or services once a product reaches the end of its useful life. It is a crucial tool for developing effective products that satisfy consumer wants....

As product management is different in each industry and company, there is no clear definition of what product managers do. It needs a wide range of skills, such as strategy, technical, design mindset, analytical and excellent communication....