Members-only Product Adoption and Onboarding How product managers should be using personas Distinguishing between users and buyers is pivotal. Users focus on product functionality, while buyers emphasize business value and cost. Managers, analysts, and designers typically fall into the user category, activating the product....
Members-only Product Leadership How to avoid burnout as a product manager in 2024 Burnout is more than just feeling tired; it's a state of emotional, mental, and physical exhaustion often caused by prolonged stress. Recognizing the signs early on is crucial for addressing and preventing burnout....
Members-only Product Operations Product operations: A new role with age-old responsibilities product operations exists in every company, regardless of whether we call it that or whether we have a dedicated person on it, etc.ย It exists by virtue of product existing. Whenever product work needs to get done, product operations exist....
Members-only Membership content Product adoption - How we aligned all departments around a single KPI Most companies today have an app, and if your app runs on iOS, Android, CTV, or even on a console machine, you can measure the effectiveness of your campaigns....
Members-only Podcast Product ops: Leadership partner or product assistant? Buckle up for the next installment into the heart of product operations with Product Ops Chronicles โ the podcast that's not just a casual chat but your rendezvous with the inner workings of product strategy, operations, and everything in between....
Members-only Case Study "The PLA community is a great place to continue to build my product management craft" - Diana Stepner I am always looking for new approaches as the field of product management continues to evolve. Thus, I really find lessons learned from individuals pursuing product-led opportunities, especially startups and new applications, helpful....
Members-only Product-Led Growth What is data democracy? Embracing software centralization within the broader spectrum of data democratization empowers organizations to unlock the full potential of their data assets, facilitating more manageable and informed data-driven decisions....
Members-only AI & Machine Learning What being an AI product manager means in 2024 An effective AI product manager operates on three intertwined strands. Firstly, they must possess strategic insight and clearly understand the potential of AI and machine learning (ML) technologies, plus the effort required for implementation....
Members-only Podcast Product leadership and personal growth, with Ninika Nanda In this episode, weโre joined by Ninika Nanda, a visionary leader with an impressive track record. Over the past two decades, she has seamlessly navigated product and engineering roles, showcasing a deep understanding of both domains....
Members-only Product-Led Growth Product-led growth trends for 2024 Personalization is the cornerstone of modern user experiences. In 2024, successful PLG strategies will revolve around tailoring products to meet individual needs....
Members-only Guides What is product-led growth (PLG)? Unlike traditional approaches that heavily rely on sales and marketing teams, PLG flips the script. In this model, the product itself takes the lead role in converting prospects into loyal customers....
Members-only Case Study "Discussions with other CPOs and product leaders are so insightful" - Ryan Johnson The biggest impact on my professional growth is getting great outside perspectives on what's happening in product management organizations today....
Members-only Membership content Purposeful product leadership: Building diverse teams and unlocking innovation I believe that my experiences should drive the conversation with a customer or a leader. I also don't show up without a prototype, and the reason is if I have a prototype in front of you as a customer and I'm doing an interview, I've already changed you....
Members-only AI & Machine Learning What Google's newest AI model, Gemini, means for product managers Google asserts that Gemini has left state-of-the-art AI models, including ChatGPT's GPT-4, trailing in its wake. Outperforming in 30 out of 32 benchmark tests, spanning reasoning and image understanding, it's a leap into the future of AI....
Members-only Product Development What are the benefits of data democracy? At the core of data democracy lies the promise of informed decision-making. By granting relevant stakeholders access to actionable data, organizations empower their employees to make well-informed choices....