Go-to-Market

Positioning, go-to-market, identifying audience, and routes to market. Ensure the right product is being promoted in the right way to the right audience!

Members-only

Building a successful partnership between product managers and product marketing

Deep dive into the relationship between PMs and PMMs. Learn how to make this partnership as fruitful as possible, and in the process, build the best product possible....

How to build more effective product positioning strategies

Members-only

Go-to-Market

How to build more effective product positioning strategies

A successful product positioning strategy relies on a deep understanding of the marketplace that it wants to compete in. I will provide five top tips on how to develop and maintain a clear positioning strategy, which is both sustainable and recognizable to potential customers....

Demystifying AI and Building Trust with your Customer

Members-only

AI & Machine Learning

Demystifying AI and Building Trust with your Customer

Artificial Intelligence: some see it as an opportunity. Others back away, dubious of the 'free thinking' machine. Jamie Norman, Head of Product at RedEye, explains how to successfully introduce new technologies to your product, no matter the preconceptions....