Product-Led Growth

Acknowledging and analyzing the market, industry trends, and competitive landscape to gain a deep understanding of the environment in which your product will be operating....

Whether you’d like to make it a double G&T, or upgrade to a foot-long, or would indeed like fries with that, upselling is all around us. The key principle is finding out how to optimize the value of each customer....

The traditional sales approach is taking a back seat to a more dynamic and customer-centric strategy known as product-led sales. This paradigm shift is not just a buzzword but a fundamental transformation in the way businesses interact with their customers....

Seize the opportunity to contribute to two pivotal research surveys that will define the PLG landscape in 2024: The Product Management Salary Survey and the Product Analytics Survey....

Looking to stay on top of the latest trends, techniques, and innovations in the PLG world? Attending one of our PLA summits is a fantastic way to gain insights, network with peers, and propel your PM career to new heights....

Embracing software centralization within the broader spectrum of data democratization empowers organizations to unlock the full potential of their data assets, facilitating more manageable and informed data-driven decisions....

Personalization is the cornerstone of modern user experiences. In 2024, successful PLG strategies will revolve around tailoring products to meet individual needs....

Being a product manager is a heavy responsibility, especially since it's now a recognized profession needed in every organization. While you have to deal with discovery and delivery, you also have to navigate through the human emotions around you. Let's talk about that for a second....

Catch up on every session from Product-Led Summit Berlin with sessions from the likes of Hinge, Pleo, Delivery Hero and more....

Catch up on every session from Product-Led Summit Berlin with sessions from the likes of Hinge, Pleo, Delivery Hero and more....

The American Institute for Research (AIR) reports that people with disabilities have a purchasing power of $490 billion. This market controls over $13 trillion in disposable income globally, according to the Return on Disability Organization....

At its core, a value-driven pricing strategy revolves around placing the customer at the forefront. It is an approach that hinges on understanding what a product or service means to consumers beyond just its price tag....

I always think back and I wonder if the original course I studied and paid for had any relevance to what I do now, but I think the main thing was problem-solving....

Value means utility. And utility means providing the user with something measurable that actually solves their problem and improves their life....

We will delve into some of the most effective and innovative prioritization techniques that go beyond the matrix, empowering product managers to make better decisions and drive product success....