Members-only Product-Led Growth Delight your customers with the EASEL frame of mind Acknowledging and analyzing the market, industry trends, and competitive landscape to gain a deep understanding of the environment in which your product will be operating....
Members-only Product-Led Growth How to upsell a product or feature: 10 strategies Whether you’d like to make it a double G&T, or upgrade to a foot-long, or would indeed like fries with that, upselling is all around us. The key principle is finding out how to optimize the value of each customer....
Members-only Product-Led Growth Product-led vs sales-led: How they’ve merged into one The traditional sales approach is taking a back seat to a more dynamic and customer-centric strategy known as product-led sales. This paradigm shift is not just a buzzword but a fundamental transformation in the way businesses interact with their customers....
Members-only Product-Led Growth PLA Salary and Product Analytics Survey 2024 Seize the opportunity to contribute to two pivotal research surveys that will define the PLG landscape in 2024: The Product Management Salary Survey and the Product Analytics Survey....
Members-only Product-Led Growth How to make the most of a PLA summit in 2024 Looking to stay on top of the latest trends, techniques, and innovations in the PLG world? Attending one of our PLA summits is a fantastic way to gain insights, network with peers, and propel your PM career to new heights....
Members-only Product-Led Growth What is data democracy? Embracing software centralization within the broader spectrum of data democratization empowers organizations to unlock the full potential of their data assets, facilitating more manageable and informed data-driven decisions....
Members-only Product-Led Growth Product-led growth trends for 2024 Personalization is the cornerstone of modern user experiences. In 2024, successful PLG strategies will revolve around tailoring products to meet individual needs....
Members-only Product-Led Growth Using the power within you to build your personal brand as a PM Being a product manager is a heavy responsibility, especially since it's now a recognized profession needed in every organization. While you have to deal with discovery and delivery, you also have to navigate through the human emotions around you. Let's talk about that for a second....
Members-only OnDemand Product-Led Summit Berlin, October 2023 Catch up on every session from Product-Led Summit Berlin with sessions from the likes of Hinge, Pleo, Delivery Hero and more....
Members-only OnDemand Product-Led Summit Berlin, October 2023 Catch up on every session from Product-Led Summit Berlin with sessions from the likes of Hinge, Pleo, Delivery Hero and more....
Members-only Product-Led Growth The true cost of not prioritizing accessibility: Avoid risk and maximize product ROI The American Institute for Research (AIR) reports that people with disabilities have a purchasing power of $490 billion. This market controls over $13 trillion in disposable income globally, according to the Return on Disability Organization....
Members-only Product-Led Growth Product pricing strategies: Finding the right balance between value and revenue At its core, a value-driven pricing strategy revolves around placing the customer at the forefront. It is an approach that hinges on understanding what a product or service means to consumers beyond just its price tag....
Members-only Product-Led Growth Bridging the retail gap: How Harper transformed the online shopping experience I always think back and I wonder if the original course I studied and paid for had any relevance to what I do now, but I think the main thing was problem-solving....
Members-only Product-Led Growth Your new users want less friction and more value, so you better deliver Value means utility. And utility means providing the user with something measurable that actually solves their problem and improves their life....
Members-only Product-Led Growth Beyond the matrix: Advanced prioritization techniques for product managers We will delve into some of the most effective and innovative prioritization techniques that go beyond the matrix, empowering product managers to make better decisions and drive product success....