Product Management

Product diversification is a strategic business approach where a company expands its range of products or services. It is done to increase market share, reach new customer segments, and mitigate risks associated with a limited product line....

Whether you’re hiring a developer marketer or advertising for developer relations jobs, let’s take a look at the best practices you should follow, as well as the challenges you can expect to face....

Our mission is to understand the current landscape of product management salaries, from entry-level to high industry leaders. We invite you to take our survey and make your voice heard loud and clear!...

Reading books is a great way to learn more about product strategy - but when there’s so much out there it can be difficult to know where to start. We’ve compiled a list of some of the best product strategy books, so you can spend less time searching and more time reading!...

We’ve got the 10 best metrics for customer retention, all organized in one neat list for you to browse through....

Books can help product managers learn new ways to approach product discovery and sharpen their skills. In this guide, we'll share our top 10 picks for the best books on product discovery....

Product development and product management each have their own function, but together, they make a final product ready to be enjoyed by their target audience....

With the right pricing strategy, you can determine the right price for your business and get the revenue you deserve. But what product pricing strategies can you rely on for your business to thrive?...

Sabah Qazi, Sr. Product Manager at Yelp, breaks down stakeholder management and alignment - from how to work effectively with stakeholders to practical tips for your team....

From the skills to look for in a prospective PM hire to how culture fit is an important piece of the hiring puzzle. Check out all the juicy bits and top tips from what the experts had to say....

If another person doesn’t like you right away, you have to expend a lot of energy to change that perception. The same thing happens with digital products. The only problem with this is that you don’t have a second chance to change perceptions. There are ways to reach users outside of your product....

A product manager identifies a customer’s needs and the overall business objectives required to fulfill those needs. They determine how the product will meet the customer’s expectations, detail what success looks like, and rally the team to bring the vision into reality....

I’ll detail how I use the “Five Whys” framework during discovery as a tool to coax and cajole as much information out of customers as possible. All so that I am better able to understand the root issue or problem the customer is asking me to solve in the first place....

Provide a way for your team to reveal long-standing issues, discuss contentious topics and chart a way forward to help your team remain happy and productive....

To succeed in your product management interview, you must first grasp how product management interviews function, including everything from how to respond to interview questions to the competence you should emphasize. These books can help you prepare....