Product-Led Growth

Kevin McGinn, Senior PM at Skyscanner will be part of the “Data-Driven Decision Making” panel session at the Product-Led Festival. We caught up with Kevin ahead of the session, who gave us the run-down of what the panelists will be discussing and why you should attend....

We caught up with Ronke Majekodunmi, Senior Product Manager at PayPal, who’ll be a panelist in the “Product Management in a Remote Working Era” session at the upcoming Product-Led Festival....

Growth PM, Cassie Peretore, offers her expert insights on the evolution of the role, the top tools being used, how Growth and core PMs are working together, the key metrics to drive growth, the future of the function, and more....

Many product managers find themselves with an overly booked calendar, getting pulled in different directions, and constantly feeling frazzled. Learn how to assess the stressors for an overly booked calendar, what to look out for to optimize, and some frameworks to improve your calendar and time....

What exactly is bad product-market fit? And how do you spot it? We spoke with David Shim, Read AI, to find out. David took us through his journey founding businesses that solve problems. Here, we’ve got the highlights from the Q&A....

We caught up with Alexandra Monks, Senior Product Manager and Head of Employee Experience at Wayfair, ahead of her talk on “Building the Best Product Strategy” at the Product-Led Festival....

Here’s a chance to learn first-hand what it takes to succeed in the role of a Growth PM. Lendio's John Fontenot takes us through how he came into the role, what impact he’s had, how he sees the role evolving, and more....

Every company relies on software to drive its business forward. As software replaces more in-person activities and enhances more workflows, oftentimes a disconnect in that experience arises. At Pendo, we call it the software experience gap....

My clients are looking to build the right thing for themselves and their customers. They rightfully see the product mindset as a way to enable that. In this post, I’ll tell you why this isn’t a simple functional mindset or even a refocus on outcomes over output....

We’ve always believed in the power of our product, but in late 2020 we made a company decision to pursue PLG in earnest. As we deeply believe in making data-driven decisions - in the power of hypothesis, testing, and iteration - we’ll be sharing our various experiments with the world....

With organizational change, there needs to be a necessary level of tension for things to be effective and move forward. Do too much for them and people won’t have enough “muscle” to navigate through the proposed change on their own. Apply the right level of tension - that’s when growth happens....

There are few professions where mistakes are part of the process as much as they are in product development. However, sometimes things happen enough that it can be said they contribute to bad products. Here's a list of common pitfalls that can kill a product and a few ways they can be avoided....

Great PMs showcase what they have been working on during the sprint, and provide an update on how past product updates are performing. This gives the team a window into how recent additions to a product are tracking and takes a look at the results they’re having on the business as a whole....

Presenting - your PLG heroes for 2021!...

Your journey to product-led growth starts way before you actually launch the product, but it definitely doesn’t end there. Realistically, this is just the beginning. Here are the things to keep in mind when your product meets the road....