Sara Estes

Senior Content Marketing Manager at Pendo.io. Experienced writer, editor, and marketer, taking an equally creative and analytical approach to every project.

How to measure (and improve) 5 key product KPIs

Members-only

Product Metrics & Measurement

How to measure (and improve) 5 key product KPIs

Pendo's Sara Estes describes how product managers can up their game by measuring - and improving - five key metrics....

The truth about the software experience gap - and why you need to close it

Members-only

Product-Led Growth

The truth about the software experience gap - and why you need to close it

Every company relies on software to drive its business forward. As software replaces more in-person activities and enhances more workflows, oftentimes a disconnect in that experience arises. At Pendo, we call it the software experience gap....

5 guiding principles for collecting customer feedback

Members-only

Product-Led Growth

5 guiding principles for collecting customer feedback

What your customers say can help you improve the products and features you already have. Whether you already have a robust customer feedback program in place or are looking to build one from scratch, there are a few key fundamentals to keep in mind....