Product-led sales: Strategies and tactics for the modern sales team

Deep dive into the relationship between PMs and PMMs. Learn how to make this partnership as fruitful as possible, and in the process, build the best product possible....

KPIs aren't just about tracking metrics; they're about deeply understanding how these metrics can drive business outcomes and improve customer experiences. Dive into how you can effectively apply them within your organization to achieve remarkable results....

What sets your product apart from the competition? Define your unique value proposition—the reason why customers should choose your product over others....

One of the primary challenges in product adoption lies in understanding the needs and pain points of the target audience. It's challenging to create a product that appeals to users without a thorough grasp of their preferences....

In product development, use cases serve as the guiding light. They help identify user needs, define features, and prioritize tasks. By aligning development efforts with these cases, product teams can ensure they're building the right features for the right audience....

The summit offered an opportunity to exchange ideas on various topics that are shaping the industry at great depths alongside leaders from companies such as EY,  Applied Systems, Atmosphere, and Uber....

Data analytics is a powerful tool that helps businesses extract valuable insights from large amounts of data, enabling them to make well-informed decisions....

Product-led sales is a customer-centric approach that places the product or service front and center in the acquisition, activation, and retention processes....

I’m here to talk about empathy in product management. Empathy is a key toolset within the product organization and your key to unlocking relationships within the larger company....

DAPs also ensure that employees are aware of the latest updates and features of the tools they use. With technology constantly evolving, it is crucial to keep employees up-to-date to leverage the full potential of digital solutions....

Tactically, our PMs are no longer sending lots of different links to docs for specs, dashboards, tasks, and other essential elements. Instead, they start by creating a team hub, which serves as a single link and container for all their work....

Instead of viewing products as mere objects, JTBD sees them as solutions to specific "jobs" or tasks that customers want to accomplish. It's like understanding why someone hires a drill—not because they want a drill, but because they need a hole in the wall....

My motivation for joining PLA stemmed from a desire to connect with like-minded professionals who share a passion for product-led strategies and methodologies....

We sat down with Gabby Peralta, Product Operations Manager at Tealium, to hear all about her experience at PLA....

Come explore how product management and operations roles are changing amid a gradual job market recovery, offering optimism to those seeking new opportunities....