Product-led sales: Strategies and tactics for the modern sales team

Whether you’d like to make it a double G&T, or upgrade to a foot-long, or would indeed like fries with that, upselling is all around us. The key principle is finding out how to optimize the value of each customer....

If your company has been around for longer than 10 years, I imagine you have some tech debt. There's a certain lack of telemetry available to you and some amount of guesswork that goes into your prioritization....

Coordinating cross-functional teams, such as engineering, UX/UI design, marketing, and sales, with compliance in mind requires extra effort from product managers....

Where consumers are bombarded with choices, personalized experiences cut through the noise. It fosters a sense of connection, making customers feel understood and valued. This is the cornerstone of a successful PLG strategy....

Currently, there are no other product ops dedicated podcasts in production except ours. This provides a unique opportunity to showcase product ops and provide a trusted, regular forum for discussion and discourse on this emerging role....

Tell us how you’re embracing technology, unveil the challenges and exciting opportunities you face, show us how you leverage data for better decision-making, and share your insights on the essential skills for successful product leaders today....

A good problem statement concisely defines the key user needs and obstacles to address, without assuming specific solutions upfront. This focuses the team on the right challenges to solve versus just pushing features....

The traditional sales approach is taking a back seat to a more dynamic and customer-centric strategy known as product-led sales. This paradigm shift is not just a buzzword but a fundamental transformation in the way businesses interact with their customers....

Data as a Service tools are cloud-based platforms that store, manage, and analyze data. DaaS helps users see and access accurate information whenever they need to — and use it to make important decisions....

January, eh? Holidays are over, the weather’s dreary, and even the most caffeinated among us might feel a little… blue.  Whether it’...

A lot of folks are launching products without experimenting and without being very data-driven. We're going to talk about how to make the case for experimentation as product leaders within our organizations....

Seize the opportunity to contribute to two pivotal research surveys that will define the PLG landscape in 2024: The Product Management Salary Survey and the Product Analytics Survey....

Sometimes, when analyzing an A/B test, we see that some metrics improve and some worsen. In this scenario, you must decide which metrics are more critical. When improving the funnel, the rule of thumb is to check the change in the last step....

The importance of a well-structured business plan in achieving and surpassing business targets is paramount. Such a plan serves as a roadmap, guiding businesses toward their goals while navigating potential challenges....

Looking to stay on top of the latest trends, techniques, and innovations in the PLG world? Attending one of our PLA summits is a fantastic way to gain insights, network with peers, and propel your PM career to new heights....